The WHY of SEO – A Thermal Life Jacket for the Economic Ice Age?
Whilst most people have heard the term “search engine optimization” – surprisingly few people seem to really understand WHY it is absolutely essential. When the economic gravy pot is bubbling merrily,...
View ArticleSearch Engine Friendly URLs
Search-Engine-Friendly URLs can make a significant difference to a website’s positioning in the SERPs. This is not achieved by a plugin. In fact, its a core WordPress mechanism for controlling the...
View ArticleSitemap Tools
Google Sitemaps for SEO are VERY important in the overall scheme of things. Ok, if you’ve got a good text-based CSS menu system and the link to and between pages are easily followed, you’re in better...
View ArticleWebsite Design & SEO
Website design and search engine optimisation are separate disciplines, but few businesses survive without good Google rankings. Our core business is SEO, and we are one of very few web designers with...
View ArticleOff-Site SEO: Link Building is Crucial
Off-site SEO is about raising your website’s profile across the internet by building links TO your website from external resources. Anchor Text in back links is is the key element, and to prosper in...
View ArticleRecovery from Panda & Penguin
Flexiscreens – A Real-World Example Flexiscreens.com is an Australia business based in Tasmania, producing flexible insect screens from premium-grade materials and delivering them world-wide. They’ve...
View ArticleHow to Build 301 Redirect Lists
When you are redesigning a website, its quite common to need to change page file names. That presents a potential (but easily avoided) problem from the search engines perspective. Not providing a...
View ArticleSEO Paradigm Shift – The New Normal
There have been a multitude of changes in the way Google analyses websites in the past year. The major aspect is that Google now applies a range of aggressive penalties against any websites that it...
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